
Product Growth Specialist
2 weeks ago
We're seeking a Product Growth Specialist to drive user onboarding, feature adoption, and engagement for our super app.
Key Responsibilities- User Onboarding & Adoption
• Design smooth onboarding flows using in-app guides, walkthroughs, videos, and tooltips.
• Collaborate with the CX team to resolve onboarding issues quickly.
• Track onboarding completion rates and reduce early-stage drop-offs.
- Feature Communication & Education
• Develop a structured release communication plan using in-app announcements, email campaigns, push notifications, FAQs, and videos.
• Translate complex product features into simple, user-friendly messaging.
• Work with the Marketing team to ensure consistent user education campaigns.
- User Engagement & Retention
• Create strategies to drive repeat usage, including gamification, challenges, and rewards.
• Monitor DAU, MAU, churn, and feature adoption metrics – design interventions to improve them.
- Data & Experiments
• Run A/B tests and growth experiments to increase adoption and retention.
• Use analytics tools to track user journeys and identify drop-off points.
• Define and report growth KPIs to leadership.
- Cross-Functional Collaboration
• Collaborate with stakeholders to prioritize features improving user experience.
• Work with Marketing for adoption campaigns and CX for user training.
• Serve as the voice of the user for continuous product improvements.
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