
Digital Marketing Specialist
2 days ago
We are seeking a highly skilled and versatile individual to manage our online presence, drive impactful paid campaigns, and grow our digital footprint.
This role combines creative social media management with data-driven performance marketing, making it ideal for someone who enjoys both content creation and analytics.
Key Responsibilities:- Social Media Management
Plan and execute monthly content calendars aligned with campaigns and business goals.
Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
Publish daily content across Instagram, YouTube, Facebook, and LinkedIn.
Write compelling captions & CTAs to boost engagement and conversions.
Manage community interactions (comments, messages).
Track and share user engagement insights with the team.
- Performance Marketing
Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
Execute A/B testing of creatives, ad copies, and landing pages.
Run retargeting campaigns and support funnel optimization.
Prepare and maintain weekly performance reports.
- Analytics & Growth
Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.
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