Digital Marketing Strategist

2 days ago


Thrissur, Kerala, India beBeeProgrammatic Full time ₹ 60,00,000 - ₹ 1,20,00,000
Senior Programmatic Advertising Specialist

We are seeking a highly skilled professional to lead programmatic advertising efforts and develop digital marketing strategies for clients.

About the Role
  • Create comprehensive digital marketing plans involving DV360, encompassing awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage App Campaigns on DV360 while optimizing for reach, install, and conversion. Integrate App Analytics platforms with DV360.
  • Develop ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform account management responsibilities associated with display/TrueView/video/search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360/CM/Google Ads platform.
  • Monitor daily/monthly account performance regarding budget caps, campaign pacing, lost bidding, impression share, and other important metrics to carry out optimization strategies.
  • Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, static display creatives.
  • Communicate with clients/POCs to synchronize campaign achievements with predefined goals.
  • Generate relevant reports at three stages of the campaign: Before, During, and After Campaign auditing the advertising account and identifying gaps in existing structures and targeting.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.
  • Prior experience in performance-based campaigns is preferred.
Key Skills
  • Programmatic Buying (Intermediate)
  • Experience working on DV360
  • DV360 Certification
  • Google Campaign Manager (Intermediate)
  • Marketing


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