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2 days ago
We're seeking a seasoned Performance Marketing Strategist to strengthen our digital presence by driving measurable results across multiple ad platforms. This includes campaign strategy and execution, performance optimization, conversion tracking, analytics, and reporting.
About the Role:- This is a contract-based engagement with flexible terms.
- Work on a fast-scaling AI brand making global impact.
The ideal candidate will have a proven track record of managing successful ROI-driven campaigns, strong knowledge of audience segmentation, retargeting strategies, and funnel optimization. They should also be proficient in conversion APIs, pixel implementation, and advanced campaign tracking.
A key focus area for this role will be Meta (Facebook & Instagram) and . The successful candidate will possess strong analytical skills and be able to translate numbers into actionable strategy.
Key Responsibilities:- Develop and execute ad campaigns that drive measurable ROI.
- Analyze campaign performance using data and analytics tools.
- Collaborate with cross-functional teams to optimize campaign strategies.
- Stay up-to-date with industry trends and best practices in performance marketing.
- Proven experience in performance marketing, with a focus on Meta and platforms.
- Strong understanding of audience segmentation, retargeting, and funnel optimization.
- Proficiency in conversion APIs, pixel implementation, and advanced campaign tracking.
- Excellent analytical and problem-solving skills.
- Ability to work independently and collaboratively as part of a team.
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