Digital Marketing Professional

10 hours ago

Thrissur, Kerala, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000

About Performance Marketing Specialists

We're a team of digital marketing professionals delivering performance-driven solutions across industries.

Job Overview

Achieve success as a Performance Marketing Specialist by leading paid media campaigns across Google, Meta, and other platforms. Proven experience in driving ROI-focused campaigns is key.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on multiple platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide regular performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Run A/B testing for creatives, copies, and targeting strategies.
  • Ensure campaign budgets are managed effectively, forecast spends accurately, and deliver high ROI results.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
  • Strong analytical skills to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.

Preferred Qualifications

  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.

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