Digital Growth Strategist

6 days ago

Noida, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,46,00,000 - ₹ 2,11,00,000
Unlock Your Growth as a Performance Marketing Manager

We create premium digital products that simplify and enhance the lives of millions.

As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more.

Role Summary

As the Growth Manager for one of our most exciting fintech initiatives, you'll play a pivotal role in scaling its digital growth.

  • Develop and execute a comprehensive digital acquisition strategy across paid search, paid social, display, affiliates, and programmatic channels.
  • Collaborate with product and brand teams to align performance marketing with overall business objectives.
  • Manage end-to-end paid campaigns on Google, Meta, LinkedIn, programmatic DSPs, and affiliate networks.
  • Drive continuous A/B testing on ad creatives, messaging, and landing pages for optimal conversion.
  • Scale performance marketing campaigns while optimizing CAC, LTV, and ROI.
  • Monitor, analyze, and report on campaign performance metrics such as CTR, CPA, conversions, and funnel drop-offs.
  • Use advanced tools to measure attribution and optimize media spends.
  • Build dashboards and reporting frameworks for senior leadership.
  • Partner with product, design, and tech teams to optimize user journeys and digital assets for conversion.
  • Align with offline and brand marketing teams to ensure integrated campaigns.
Key Qualifications
  • A strong understanding of digital media buying, campaign execution, and attribution models.
  • 3-5 years proven experience in performance marketing for financial products, fintech, or lifestyle products.
  • Hands-on expertise with Google Ads, Meta Ads, programmatic platforms, and affiliate marketing.
  • Deep analytical mindset with proficiency in Excel, SQL, Google Analytics/GA4, and dashboarding tools.
  • Strong commercial acumen with ability to balance aggressive growth with cost efficiency.
  • Excellent communication, stakeholder management, and team collaboration skills.
  • Ability to work in a fast-paced environment with strong ownership and accountability.
What We Offer

A dynamic and challenging role in a rapidly growing industry.

Opportunities for professional development and career advancement.

Collaborative and supportive team environment.

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