Digital Marketing Strategist
3 days ago
Biizline is India's first Live B2B Order Management Platform that helps businesses streamline their order processing, sales tracking, and vendor management. We are on a mission to digitize traditional B2B industries and require a Digital Marketing Strategist to scale our user acquisition through high-ROI digital campaigns.
Role OverviewAs a Digital Marketing Strategist, you will be responsible for planning, executing, and optimizing Google Ads, Facebook & Instagram Ads, YouTube Ads, and Retargeting Campaigns to drive high-quality B2B leads and customer conversions. You will work closely with sales, content, and analytics teams to maximize marketing ROI and conversion rates.
Key Responsibilities- Paid Advertising & Performance Marketing:
Develop, execute & optimize performance marketing campaigns across Google, Meta (Facebook & Instagram), YouTube, and LinkedIn Ads. Manage daily ad budgets to ensure 3X-10X return on investment (ROI). Continuously analyze performance metrics (CPC, CTR, CPA, ROAS) and optimize campaigns for better conversions. Set up Google Search, Display, Performance Max, YouTube TrueView, and Retargeting Ads for the best cost-per-lead (CPL).
- Lead Generation & Retargeting:
Run hyper-targeted PPC campaigns to generate B2B leads for FMCG, Hardware, Industrial & Wholesale businesses. Build lookalike audiences & retargeting funnels to bring back non-converting users. Launch WhatsApp Ads & Custom Audience Retargeting to increase repeat traffic & conversions.
- Conversion Rate Optimization (CRO):
Optimize landing pages, ad creatives, and CTAs for maximum lead-to-sale conversion. Work with graphic designers & content teams to create high-performing ad creatives. Implement A/B testing to improve ad click-through rates (CTR) and reduce cost per acquisition (CPA).
- Performance Analysis & Reporting:
Monitor and track campaign performance daily, ensuring Customer Acquisition Cost (CAC) remains optimized. Generate weekly & monthly performance reports with insights & recommendations. Use Google Analytics, Facebook Pixel, and other tracking tools to measure user behavior.
Requirements- 3+ years of experience in Google Ads, Meta Ads, and YouTube Ads for B2B or SaaS businesses.
- Proven track record of managing budgets over ₹1,00,000/month with high ROI.
- Expertise in Google Ads Manager, Facebook Ads Manager, YouTube Ad Studio, and LinkedIn Ads.
- Strong knowledge of SEO, ASO, Performance Max campaigns, and Retargeting Strategies.
- Ability to analyze data & optimize marketing funnels for maximum conversions.
- Experience with A/B Testing, Heatmaps, and Landing Page Optimization.
- Strong understanding of Google Analytics, Facebook Pixel, and Tracking Tools.
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