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Job Overview
Tesk Training Consultancy is seeking a seasoned marketing professional to drive business growth through strategic marketing initiatives. As a Marketing Strategist, you will be responsible for formulating and executing integrated marketing campaigns that enhance brand awareness, customer engagement, and revenue.
Responsibilities:
- Market Research & Client Insights: Conduct market research on industry trends, competitor analysis, and pricing strategies to identify data-driven insights and refine marketing strategies.
- Integrated Marketing Communications (IMC) Strategy: Develop and implement an IMC strategy aligned with business objectives, advising on IMC strategies for specific product and service lines, monitoring emerging trends, and defining KPIs to measure campaign effectiveness.
- Brand & Content Strategy Development: Develop content strategies tailored to specific target audiences, creating compelling brand messaging, taglines, and marketing campaign slogans, conducting editorial reviews, and staying updated on competitor strategies.
- Digital & Traditional Marketing Execution: Oversee media planning, content creation, and advertising strategies across multiple platforms, optimizing digital marketing efforts, identifying potential traditional and digital media channels, and tracking campaign performance.
- Partnership & Collaboration Management: Identify and establish strategic partnerships with key industry players, negotiating and managing partnerships to drive revenue and brand visibility, resolving conflicts arising from partnerships or contracts, and tracking partner performance.
- Team & Performance Management: Develop and mentor team members, driving performance management in accordance with company policies, allocating tasks effectively, fostering a collaborative and high-performance team culture, and promoting continuous learning and professional development within the team.