Digital Marketing Strategist

4 days ago


Ahmedabad, Gujarat, India IMS Group Full time
Job Description:

As a seasoned Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business objectives. This role requires a unique blend of creativity, analytical skills, and leadership abilities to manage a team of digital marketing specialists and ensure successful campaign implementation.

Key Responsibilities
  • Strategy Development and Execution: Develop and implement digital marketing strategies across various channels including SEO, PPC, social media, email marketing, and content marketing.
  • Campaign Management: Oversee the creation and execution of campaigns to meet client goals, monitor performance, and provide actionable insights for optimization.
  • Team Leadership and Management: Lead, mentor, and manage a team of digital marketing specialists, conduct regular team meetings and performance reviews, and foster a collaborative environment.
  • Client Relationship Management: Serve as the main point of contact for clients, present campaign strategies and performance reports, and build long-term relationships.

Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing with a proven track record of successful campaign management.
  • Strong understanding of various digital marketing channels and tools.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and presentation skills.


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