Digital Marketing Strategist for E-commerce Growth
1 day ago
Pintola seeks a Digital Marketing Strategist to drive growth on Amazon and Flipkart. This role involves managing advertising campaigns, analyzing performance metrics, and collaborating with cross-functional teams to optimize ad strategies.
About the Role- Plan and execute PPC campaigns on Amazon Advertising (AMS) and Flipkart Ads (SP, SD, SB)
- Monitor ACoS, ROAS, CTR, CPC, and other key metrics to improve ad performance
- Conduct keyword research, bid management, and audience targeting to maximize conversions
- Analyze campaign performance, generate reports, and provide strategic recommendations
- Manage budgets effectively, ensuring high ROI from ad spends
- A/B test ad creatives, copy, and landing pages for better engagement
- Stay updated with the latest Amazon & Flipkart ad policies, trends, and algorithm changes
- Collaborate with sales, content, and design teams to align ad strategies with business goals
- Track competitor ad strategies and suggest innovative marketing tactics
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3-4 years of experience managing ads on Amazon & Flipkart, preferably in the FMCG industry
- Strong understanding of e-commerce marketing, digital advertising, and marketplace algorithms
- Excellent analytical skills, strong communication, and attention to detail
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