Chief Brand Strategist and Marketing Director

5 days ago


Ahmedabad, Gujarat, India Pace E-Commerce Ventures Ltd Full time
About Pace E-Commerce Ventures Ltd

We are a dynamic and fast-growing E-Commerce company with a portfolio of brands spanning fashion, Home & Decor, print/produce-on-demand, customized and personalized products, global fashion businesses, and kids' lifestyle products. Our core values of Choice, Control, and Customization guide us as we strive to empower individuals to shape their lives according to their unique preferences.

We foster a collaborative and innovative environment where creativity thrives. Our team of dedicated professionals is committed to excellence and growth. We value our employees' contributions and provide opportunities for engagement in events, public interactions, content creation, and more.

Our Goals
  • Serve a diverse audience via multiple brands, offering a comprehensive range of products and services
  • Connect with every individual and meet their needs effectively through our offerings
Job Description: Chief Brand Strategist and Marketing Director

We are seeking an experienced marketing professional to develop and implement marketing activities that increase brand value, awareness, and market share. As our Chief Brand Strategist and Marketing Director, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and drive sales.

Key Responsibilities:
  1. Research and analyze consumer behavior, market trends, and competitor activity
  2. Establish budgets, performance specifications, and sales estimates
  3. Develop and implement strategies that engage the target market
  4. Plan and execute marketing initiatives, including campaigns, events, sponsorships, and corporate social responsibility programs
  5. Build brand awareness and increase brand value and profitability
  6. Increase product sales and market share
  7. Measure and report on campaign performance and assess KPIs and ROI
  8. Recruit experienced professionals and build your own team
  9. Collaborate with different teams, including marketing, creative, legal, and more
  10. Oversee the production of advertisements, promotional materials, and mail campaigns
  11. Ensure messaging and marketing activities align with brand and company values
Requirements and Skills:
  • Degree in business, marketing, or a related field
  • Previous experience in developing brand and marketing strategies
  • Strong communication skills, both verbal and written
  • Experience in managing and leading teams
  • Highly organized and able to perform under pressure
  • Budget management skills
  • Strong research and analytical skills


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