
Drive Business Growth as a Performance Marketing Specialist
4 days ago
Lead Generation Strategist
You'll drive high-impact lead generation and e-commerce campaigns, working closely with senior marketers. Your bold experiments will have a direct impact on business growth.
Main Responsibilities
- Launch and scale ROI-driven campaigns on Google Ads & Meta Ads for lead gen, e-commerce, and affiliate brands.
- Manage performance campaigns across various sectors.
- Optimize daily by tracking key metrics to improve performance.
- Run A/B tests to refine creatives, copy, landing pages, and targeting strategies.
- Collaborate with creatives to convert ideas into effective campaigns.
- Analyze data to uncover insights and recommend next steps.
- Ensure every investment drives measurable growth.
- Stay ahead by exploring new paid channels to keep campaigns competitive.
Requirements
- A strategic thinker with strong problem-solving skills.
- 2–3 years of experience in Google Ads & Meta Ads.
- Hands-on expertise in e-commerce, affiliate marketing, and WhatsApp lead generation.
- Strong analytical mindset with an obsession for data and dashboards.
- Proficiency in Google Analytics, Meta Business Manager, and Excel/Sheets.
- AI-driven mindset – comfortable with AI tools to enhance productivity and campaign performance.
- Creative + analytical balance – able to test, learn, and innovate quickly.
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