
Driving Business Growth as a Marketing Strategist
2 days ago
We are seeking a seasoned Marketing Strategist to drive transformative growth for our core businesses.
About the TeamThe Marketing and Growth team at our organization drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns.
About the RoleThis role plays a key leadership role in scaling user acquisition and engagement, optimizing the customer lifecycle, and aligning cross-functional teams to deliver impactful go-to-market strategies in a dynamic fintech environment.
Responsibilities- Develop and execute comprehensive growth strategies with transformative potential for our core businesses.
- Drive and own growth goals for our businesses. Increase Users/ Transactions/ AUM as well as positively impact customer experience.
- Lead and mentor a high performing team of growth managers.
- Drive Acquisition, Retention and Reactivation charters. Lead efforts to acquire new users through channels like paid advertising (Google, Meta, Affiliates), content marketing, partnerships, and referrals.
- Analyze customer data and feedback to identify opportunities for improving customer satisfaction and engagement.
- 9+ years experience across Growth marketing, Customer Lifecycle Management, Business, or Product roles with a very good grasp on analytics, customer understanding & content.
- Growth-first thinking with a focus on achieving strategic objectives. Track record of driving growth at scale.
- Highly analytical and data-driven approach.
- Exceptional leadership, team management, collaboration and communication skills.
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Drive Business Growth
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