
Driving Business Growth as a Performance Marketing Executive
3 days ago
About Us
We enable individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding services and nonprofit information. Our community of 2.6M+ donors support 2,800+ verified nonprofits, serving 15M+ people across the country.
We aim to bridge the gap between those who want to make a difference through giving back and those who need support. We are led by a team of highly passionate individuals from top-tier institutions with decades of corporate experience.
Role Overview
We are looking for a performance marketing leader to join us in our mission of scaling giving and making it bigger and better. You will own campaigns across channels and come up with innovative ideas to drive strong ROI.
Key Responsibilities
- Developing and executing a strong performance marketing strategy & execution plan - Managing digital prospecting and remarketing campaigns - Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels - Identifying and testing new channels to continue to meet or exceed established critical metrics
Requirements
- 5+ years of experience in leading marketing teams, preferably in a related industry - A marketing, business or technology degree or equivalent, MBA is a plus - Experience running successful marketing campaigns across channels FB, Insta, Adwords etc. - A data-driven and analytical approach with solid knowledge of web analytics Out-of-the-box thinking and a bias for action - Excellent presentation, written, and verbal communication skills
What We Offer
- An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time - A high-impact collaborative work environment - Competitive market salary
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