Digital Performance Marketer

4 days ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Growth Marketing Specialist

We're seeking a results-driven Growth Marketing Specialist to lead our performance marketing campaigns. This role requires direct experience in running and scaling high-impact campaigns on Meta and Google Ads.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta and Google platforms.
  • Develop and execute creative testing strategies to identify winning formats.
  • Analyze performance metrics (ROAS, CTR, CPA, CAC) and use data to refine spend allocation.
Required Skills & Qualifications:
  • 3+ years of hands-on experience in performance marketing.
  • Proven track record of scaling DTC brands with expertise in Meta and Google Ads.
  • Strong analytical and data interpretation skills.
Growth Strategy & Scaling:
  • Build media plans to aggressively scale DTC fashion campaigns while maintaining efficiency.
  • Identify new audience cohorts and refine targeting/retargeting strategies.
  • Test and adopt new ad formats, betas, and growth hacks.
Cross-Functional Collaboration:
  • Work closely with the creative team on ad concepts, ensuring alignment with performance goals.
  • Collaborate with brand and product teams to align campaigns with launches, sales, and seasonality.
Tool & Platform Mastery:
  • Hands-on use of Meta Ads Manager, Google Ads, Google Analytics, and attribution tools.
  • Familiarity with Shopify/other DTC platforms and tracking integrations.


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