Marketing and Brand Development Lead
1 week ago
About Eori™ BioLeather
Eori™ BioLeather is a pioneering company specializing in sustainable, bio-based leather alternatives for the fashion, automotive, and design industries. Our mission is to revolutionize material sourcing and production, promoting a more sustainable and ethical future.
We seek an experienced Marketing and Brand Development Lead to spearhead our branding and marketing initiatives. The ideal candidate will possess a robust background in B2B marketing, a strong network within the media industry, and a proven ability to work independently, taking full ownership of projects.
This role demands a professional who thrives in fast-paced, multitasking environments and demonstrates an innate drive to identify and pursue opportunities that enhance the company and brand's impact—without waiting for direction.
The successful candidate will excel in fostering collaboration across internal teams and external agencies, ensuring the brand's presence is consistently elevated and aligned with strategic objectives.
Key Responsibilities:- Brand Strategy Development:
- Develop and implement comprehensive brand strategies aligned with company objectives.
- Analyze market trends to position Eori™ BioLeather effectively within the industry.
- Take ownership of brand initiatives, ensuring accountability for results.
- B2B Marketing Focus:
- Develop strategies tailored to the B2B market, understanding the needs of business clients.
- Build and maintain strong relationships with key industry stakeholders.
- PR and Media Relations:
- Collaborate with internal PR teams or manage relationships with external PR agencies.
- Leverage existing media contacts to secure coverage and partnerships that enhance brand visibility.
- Agency and Team Management:
- Oversee the selection and performance of copywriters and social media agencies.
- Ensure all external communications align with brand guidelines and messaging.
- Digital Marketing Oversight:
- Utilize knowledge of SEO/SEM to guide and oversee agencies in optimizing our online presence.
- Monitor and analyze digital campaigns to ensure they meet performance metrics.
- Independent Leadership:
- Work autonomously to drive brand initiatives from conception to execution.
- Make informed decisions without constant supervision.
- Demonstrate accountability and responsibility for all projects undertaken.
Salary: ₹1,200,000 - ₹1,500,000 per annum
Location: Onsite at New Town, Kolkata
We offer a competitive salary and comprehensive benefits package, including performance-based incentives, opportunities for professional growth and development, and a collaborative and inclusive workplace culture that values creativity, initiative, and ownership.
If you are a motivated and forward-thinking professional looking to join a pioneering company in the sustainable materials industry, please submit your application.
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