Marketing Brand Strategist

1 day ago


Delhi, Delhi, India Kopi Kenangan Full time

We are seeking a seasoned Marketing Brand Strategist to join our team at Kopi Kenangan in Gurgaon Delhi, India.

Company Overview:

Kopi Kenangan is a leading F&B Unicorn with over 950 coffee retail chain stores across Indonesia, Malaysia, and Singapore.

About the Role:

This is an exceptional opportunity for a talented Marketing Brand Strategist to shape and execute our brand strategies, drive brand penetration, transactions, and profitable sales. You will be responsible for developing and rolling out brand-specific core pillars, establishing key objectives to drive brand growth, and tracking sales performance.

Key Responsibilities:

  1. Develop and implement business/marketing mix strategies to drive brand growth
  2. Establish key objectives to drive brand growth and develop repeatable value pillars
  3. Track and analyze sales performance, identifying gaps and areas for improvement
  4. Plan, develop, and roll out brand communications, including ATL and BTL campaigns
  5. Manage menu management, product innovations, and launches to stay competitive in the market
  6. Partner with internal teams to drive business growth and improve brand proposition through partnerships and collaborations
  7. Analyze market research and analytics to inform business decisions and drive growth

Requirements:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field
  • At least 3 years' experience in marketing, preferably in the F&B sector in India
  • Excellent communication and campaign management skills
  • Creative thinker with a keen eye for trends, detail, and budget management

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum (dependent on experience)



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