Brand Development Director

9 hours ago


Delhi, Delhi, India Pernod Ricard India Full time

At Pernod Ricard India, we are looking for a talented Brand Development Director to join our team in this exciting opportunity.

About the Company:

Pernod Ricard India is the leading liquor company in India with a strong presence in the market. Our portfolio includes renowned brands such as Royal Stag, Blenders Pride, 100 Pipers, Ballantine's, Chivas, Absolut, Jameson, Beefeater Gin, and Jacob's Creek, among others.

About the Role:

We are seeking a highly motivated and experienced Brand Development Director to lead the development and execution of the brand strategy and plans for the Ballantine's portfolio of brands and its extensions. The successful candidate will drive continuous improvement in brand equity scores and share of search while meeting and exceeding annual business objectives regarding market share, net sales, and volumes.

Main Responsibilities:

  • Develop and implement local brand & portfolio strategies in line with the Global brand strategy for the brand.
  • Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stakeholders to achieve the plan.
  • Own and deliver the annual marketing plan.
  • Understand and develop consumer behavior and identify insights and trends with respect to the brand.
  • Lead the development of breakthrough consumer programs (which will include above the line, below the line, and trade-facing programs).
  • Constantly monitor competitor's brand strategy and pricing, share the inputs for maintaining competitive advantage.
  • Drawing up & ensuring delivery of brand P&L objectives and Channel strategies.

Key Skills and Qualifications:

  • Postgraduate in Marketing Management from a Premier B School.
  • 9-10 years of experience in leading FMCG or Alcobev, preferably with exposure in managing P&L performance, Consumer insights, communication strategy – design, execution, Media, Digital Marketing, Packaging, etc.
  • Digital/Media Planning experience to amplify brand engagement platforms/events is mandatory.
  • FMCº/Alcobev Industry experience is mandatory.
  • Proven consumer insights, trade activation, and brand identity management experience is critical.
  • At least 2-3 years sales or trade marketing experience is desirable.
  • Understanding of key tenets of lifestyle category.
  • Should be open to travel max once/twice a month.
  • Proficiency in PowerPoint and Excel is a must.

Salary Range:

The estimated salary range for this role is ₹65 lakh - ₹85 lakh per annum, depending on the location and qualifications of the selected candidate.



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