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Social Media Director

4 weeks ago

Delhi, Delhi, India OPSWAT Full time

At OPSWAT, we are seeking a visionary Social Media Director to drive our narrative and engage with a massive audience. This is a rare opportunity to shape and amplify our voice across the global cybersecurity landscape, influencing how the industry perceives and engages with our brand.

The ideal candidate will possess a deep understanding of the social media landscape and have a proven track record in leading and executing creative strategies for global campaigns. This role will be pivotal in shaping our overall social media strategy, overseeing content creation for social channels, and driving audience growth and brand awareness across both current and emerging platforms.

The Director will closely collaborate with Corporate Communications, Revenue Marketing, Product and Creative teams to implement strategic initiatives that enhance our brand presence, promote our cybersecurity platform and drive engagement. The ideal candidate is passionate about leveraging social media to strengthen OPSWAT's corporate brand perception on a global scale.

Key Responsibilities:

  • Lead the development and execution of comprehensive organic social media strategies, in close collaboration with cross-functional teams, that align with paid media strategies and overall corporate objectives focused on driving brand growth.
  • Ensure OPSWAT's visibility amongst its target audiences and competitors across core social media channels.
  • Identify and capitalize on emerging trends for content creation, including video content, that supports organic growth and audience engagement.
  • Expand OPSWAT's audience base and increase engagement across social media channels including LinkedIn, Twitter, Facebook, Instagram, and YouTube, through strategic initiatives to attract new followers and cultivate brand advocates.
  • Build influencer program to elevate OPSWAT's brand visibility and effectiveness.
  • Oversee the development, management and evolution of the social media strategy and content calendar, ensuring alignment with overall marketing goals.
  • Orchestrate content amplification on social media both globally and locally in different regions worldwide and across marketing teams and tailor strategies to resonate with local markets while maintaining a cohesive global brand narrative.
  • Develop programs that enable and encourage OPSWAT leadership, subject matter experts and employees to be active on social media.
  • Work closely with the analytics team to integrate and measure the value and impact of the global social media strategy, measures, and actions on a daily basis.

Requirements:

  • A minimum of 10 years of relevant professional experience in leading a social media function in a B2B organization, cybersecurity is a plus.
  • Editorial knowledge is a strong advantage.
  • Bachelor's Degree in a marketing, communications, digital media, or a related field – master's degree or MBA a plus.
  • Proven track record of growing a large social media presence across different social media platforms.
  • High education about functionality of all applicable social media platforms as well as understanding of analytics.
  • Advanced communication skills: oral, written and active listening (including senior leadership presentations/meetings).
  • Demonstrated ability to adapt strategies for different markets and cultures, with a sensitivity to global audience nuances.

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.