Brand Development Specialist
2 weeks ago
As a Brand Manager at PyjamaHR, you will be responsible for developing and executing brand strategies that align with our business objectives. Your key role will be in shaping the brand's identity, positioning it in the market, and ensuring consistent messaging across all channels. You will collaborate with cross-functional teams, manage campaigns, and drive brand growth.
Key Responsibilities:
- Brand Strategy Development: Develop comprehensive brand strategies that resonate with our target audience and support business growth.
- Conduct market research to understand consumer insights, competitive landscape, and emerging trends.
- Define the brand's value proposition, tone of voice, and positioning in the market.
- Brand Management: Ensure brand consistency across all marketing channels and communications.
- Oversee the development and execution of brand campaigns, including digital, print, and in-store activations.
- Collaborate with the creative team to produce compelling and engaging content that aligns with the brand's identity.
- Monitor brand performance metrics and optimize strategies based on data-driven insights.
- Marketing Collaboration: Work closely with the marketing team to align brand initiatives with overall marketing goals.
- Develop partnerships with external agencies, media outlets, and influencers to enhance brand visibility.
- Lead the planning and execution of product launches, events, and promotional activities.
- Stakeholder Management: Liaise with internal stakeholders, including sales, product, and customer service teams, to ensure alignment with brand objectives.
- Present brand strategies and performance updates to senior management and key stakeholders.
- Innovation and Growth: Identify new opportunities for brand growth, including potential partnerships and market expansion.
- Stay updated with industry trends and emerging technologies to keep the brand at the forefront of the market.
- MBA/PGDM from a Tier 1 college (IIMs, XLRI, ISB, FMS, etc.).
- 45 years of experience in brand management, preferably in the travel, hospitality, or luxury sectors.
- Strong understanding of branding principles and marketing strategies.
- Proven track record of managing successful brand campaigns and driving brand growth.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively and strategically while managing multiple projects.
- Proficiency in digital marketing and experience working with cross-functional teams.
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