Brand Development Specialist
3 weeks ago
About the Role:
The Brand Specialist will be responsible for planning, executing, and monitoring branding and trade activation growth objectives for Mahima Consultancy.
Main Responsibilities:
- Work closely with Sales Teams on increasing visibility and demand for our customers, tapping into regional nuances of high impact branding.
- Plan and own Retail Branding footprint objectives for the division across India.
- Manage and review branding SOPs for smooth operations within TAT.
- Plan and execute customer-campus connect activities, collaborating across divisions in the company.
- Drive partner marketing objectives in collaboration with the Partnership team, tracking effectiveness and CSAT scores for each partner store.
- Manage a network of vendors to achieve high-quality output in a cost-effective manner, utilizing new innovations and techniques across trade channels.
- Audit branding activities across markets, provide competition trends, and source new opportunities to increase brand visibility in the trade market.
- Key Skills:
- Strong ability to monitor, track, review, and drive to execution at scale.
- Collaboration and Stakeholder responsiveness.
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