Brand Development Specialist
3 days ago
The Brand Specialist will be responsible for driving branding and trade activation growth objectives for Mahima Consultancy.
Main Responsibilities:
Key Accountabilities:
- Collaborate with Sales Teams to increase visibility and demand for customers, leveraging regional nuances of high-impact branding.
- Develop and execute Retail Branding footprint objectives for the division pan-India.
- Manage and review branding SOP for smooth operations within TAT, ensuring efficiency and effectiveness.
- Plan and execute customer-campus connect activities, collaborating across divisions to drive brand engagement.
- Drive partner marketing objectives in collaboration with the Partnership team, tracking effectiveness and CSAT score for each partner store.
- Manage a network of vendors to achieve high-quality output in a cost-effective manner, utilizing new innovations and techniques across trade channels.
- Audit branding activities across markets, providing competition trends and sourcing new opportunities to increase brand visibility in the trade market.
Requirements:
- Strong ability to monitor, track, review, and drive to execution at scale.
- Excellent collaboration and stakeholder responsiveness skills.
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