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Digital Marketing Strategist
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The position requires a creative individual with passion for influencer marketing and experience in developing successful campaigns.
This role is ideal for someone who can effectively build relationships with influencers and analyze campaign performance to drive brand awareness and engagement.
Key responsibilities include:
- Developing, managing and executing influencer marketing campaigns across various social media platforms.
- Building and maintaining a diverse network of influencers to align with the target audience and values.
- Collaborating with the marketing team to develop influencer marketing strategies that support product launches and brand awareness initiatives.
- Coordinating and overseeing influencer relationships, including negotiation, briefing, content review and performance tracking.
- Monitoring and analyzing campaign performance using analytics tools and providing insights to optimize future campaigns.
Required skills and qualifications:
- Strong existing database of influencers across various industries and social media platforms.
- Proven track record of executing influencer marketing campaigns with successful results.
- In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
- Ability to analyze data and generate reports to measure the effectiveness of campaigns.
- Strong organizational and multitasking abilities with attention to detail.
- Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
Preferred skills include experience with influencer marketing platforms and tools, strong understanding of content creation and digital marketing, and ability to manage large-scale campaigns and collaborate with global teams.
