Digital Marketing Strategist

2 days ago

Salem, Tamil Nadu, India beBeeStrategist Full time ₹ 84,00,000 - ₹ 1,41,00,000

About this role:

We are seeking a seasoned Digital Marketing Strategist to lead and optimize performance marketing initiatives across multiple channels. This role will be responsible for developing, executing, and managing paid marketing campaigns to drive user acquisition, maximize return on investment (ROI), and scale the customer base.

Key Responsibilities:

  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Keep up to date with industry trends, new advertising technologies, and best practices in digital marketing.

Requirements:

  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta and other channels).
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

Benefits:

  • Opportunity to work with a cutting-edge technology company.
  • Competitive salary and benefits package.
  • Professional development opportunities.

Others:

This role requires a strong understanding of performance marketing principles and a proven track record of success in a similar role. If you have a passion for digital marketing and a desire to make a real impact, we encourage you to apply.

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