Digital Marketing Strategist

2 days ago


Salem, Tamil Nadu, India beBeePerformanceMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Senior Media Buyer Job Description

We are seeking a highly skilled Senior Media Buyer to lead our team in driving business growth through digital marketing strategies.

  • To succeed in this role, you will be responsible for managing and optimizing paid digital channels, scaling ad accounts, and improving return on ad spend (ROAS) through creative problem-solving.
  • You will also be responsible for monitoring and reporting on performance marketing effectiveness and user activity, staying up-to-date with the latest trends and opportunities in online marketing.

Key Responsibilities:

Core Functions
  1. Lead media buying activities, including optimization of paid digital channels
  2. Scale assigned ad accounts and improve ROAS
  3. Foster analytical thinking to drive informed decision-making
  4. Monitor and report on key performance indicators (KPIs)
Required Skills and Qualifications
  • Proven experience in executing and optimizing digital marketing campaigns
  • Excellent analytical and presentation skills
  • Ability to work independently and collaboratively as part of a team
  • Proficiency in Microsoft Excel


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