
Digital Marketing Strategist
2 days ago
We are seeking a highly skilled Senior Media Buyer to lead our team in driving business growth through digital marketing strategies.
- To succeed in this role, you will be responsible for managing and optimizing paid digital channels, scaling ad accounts, and improving return on ad spend (ROAS) through creative problem-solving.
- You will also be responsible for monitoring and reporting on performance marketing effectiveness and user activity, staying up-to-date with the latest trends and opportunities in online marketing.
Key Responsibilities:
Core Functions- Lead media buying activities, including optimization of paid digital channels
- Scale assigned ad accounts and improve ROAS
- Foster analytical thinking to drive informed decision-making
- Monitor and report on key performance indicators (KPIs)
- Proven experience in executing and optimizing digital marketing campaigns
- Excellent analytical and presentation skills
- Ability to work independently and collaboratively as part of a team
- Proficiency in Microsoft Excel
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