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Demand Generation Manager

2 weeks ago

Mumbai, Maharashtra, India beBeeProductPortfolio Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title:Demand Generation Manager Role:Product Portfolio Manager We are seeking a skilled Product Portfolio Manager to oversee the management of our current product range for optimal SKU and brand efficiency. The successful candidate will be responsible for SKU rationalization and product life cycle management, ensuring that our products remain competitive in the market. 
  • Develop and manage the innovation pipeline for our portfolios to deliver product innovation aligned with our brand strategy and consumer insights.
  • Lead project management of innovation with cross-functional teams, driving collaboration and effective communication to achieve project goals.
  • Collaborate with regulatory, supply chain, and agencies to develop and manage current and new product packaging, ensuring compliance and efficiency.
  • Analyze research and shopper data to drive opportunity identification, delivering key strategic insight projects and developing instore and on-shelf strategies at the retail level.
  • Work closely with Sales to set promotional initiatives in-market, driving sales growth and revenue.
  • Prepare and present brand performance reviews on a regular basis, providing actionable insights and recommendations for improvement.
 The ideal candidate will possess a strong background in category/product/brand management, with a minimum of 1-2 years of experience in the wood finish category. A MBA from a Tier II/Tier III institute is required, as well as 24 years of post-MBA experience in sales and marketing. Requirements: 
  • 24 years post-MBA experience in sales and marketing, with a minimum of 1-2 years in the wood finish category.
  • Category/product/brand management experience in products sold through project sales channels in the paint industry is mandatory.