B2B Digital Strategist

3 days ago


Chennai, Tamil Nadu, India CloudNow Technologies Full time

About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team in Chennai. The ideal candidate will have experience in digital marketing, specifically within B2B companies and SaaS products.

Responsibilities:

  • Digital Strategy Development: Develop comprehensive digital marketing strategies with a focus on B2B environments, particularly in the SaaS sector.
  • Email Marketing Management: Maintain and refine prospect databases and mailing lists based on marketing activities. Design and manage effective email marketing campaigns, including automated and drip campaigns.
  • Paid Advertising: Plan, budget, and execute PPC and PPM campaigns, with a particular focus on Google Ads.
  • Search Engine Optimization: Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research to identify new opportunities.
  • Social Media Management: Manage social media accounts on Facebook, Twitter, and other platforms to ensure consistent messaging.
  • Data Analysis: Analyze data to assess campaign effectiveness and continuously optimize performance based on insights.

Requirements:

  • Experience: 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
  • Skills: Proficiency in demand generation, email marketing, and Google Ads campaigns, SEO, SEM, keyword research, and other digital marketing channels.
  • Lead Generation Strategies: Experience in lead generation strategies for both domestic and international markets.
  • Automation Software: Prior experience with marketing automation software to drive traffic, convert visitors into leads, and nurture them into customers through dynamic workflows.

Compensation: Up to ₹7,00,000 per annum (industry standards)

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