B2B Digital Strategist
3 days ago
About the Role
We are seeking a highly skilled Digital Marketing Executive to join our team in Chennai. The ideal candidate will have experience in digital marketing, specifically within B2B companies and SaaS products.
Responsibilities:
- Digital Strategy Development: Develop comprehensive digital marketing strategies with a focus on B2B environments, particularly in the SaaS sector.
- Email Marketing Management: Maintain and refine prospect databases and mailing lists based on marketing activities. Design and manage effective email marketing campaigns, including automated and drip campaigns.
- Paid Advertising: Plan, budget, and execute PPC and PPM campaigns, with a particular focus on Google Ads.
- Search Engine Optimization: Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research to identify new opportunities.
- Social Media Management: Manage social media accounts on Facebook, Twitter, and other platforms to ensure consistent messaging.
- Data Analysis: Analyze data to assess campaign effectiveness and continuously optimize performance based on insights.
Requirements:
- Experience: 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
- Skills: Proficiency in demand generation, email marketing, and Google Ads campaigns, SEO, SEM, keyword research, and other digital marketing channels.
- Lead Generation Strategies: Experience in lead generation strategies for both domestic and international markets.
- Automation Software: Prior experience with marketing automation software to drive traffic, convert visitors into leads, and nurture them into customers through dynamic workflows.
Compensation: Up to ₹7,00,000 per annum (industry standards)
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