Digital Marketing Strategist

5 days ago

Chennai, Tamil Nadu, India SuperOps Full time
About SuperOps

We're a cutting-edge tech company revolutionizing the industry with innovative solutions.

Job Summary

We're seeking an exceptional Digital Marketing Strategist to drive growth and lead generation through data-driven campaigns. As a key member of our marketing team, you'll develop and execute end-to-end strategies for paid acquisition efforts across Google, LinkedIn, YouTube, and other emerging channels. Your mission is to deliver measurable results that drive pipeline and business growth.

Your Responsibilities
  • Drive growth through key channels: Develop and execute comprehensive, outcome-focused paid media campaign strategies to deliver efficient growth
  • Develop and execute data-driven campaign strategies: Build robust A/B tests across creative, audience segments, and bidding strategies to refine campaigns and drive results
  • Leverage data to uncover actionable insights: Analyze data to fine-tune campaigns and present results clearly to technical and non-technical stakeholders
  • Collaborate to ensure cohesive execution: Partner with cross-functional teams to ensure alignment across campaigns and consistency in messaging that resonates with customers
Requirements
  • Demonstrated success in B2B software marketing: At least 6 years of experience, with more than 3 years focused on utilising paid marketing channels to effectively generate and accelerate pipeline growth for B2B software products
  • Exceptional standards for quality and impact: Ability to structure campaigns to achieve significant business impact with a focus on precision and relevance
  • Deep expertise in paid search and social: Proficiency in Google Ads, LinkedIn, YouTube, and other key platforms, with experience running segmented, data-driven campaigns targeting technical buyers
  • Growth mindset and forward-thinking: Always looking for the next growth opportunity, whether through new channels, partnerships, or technologies
  • Strong understanding of customer journeys: Ability to align digital marketing strategies with different stages of the customer lifecycle
What We Offer

In this role, you can expect a salary range of $120,000 - $180,000 per year, depending on your level of experience. Additionally, we offer a comprehensive benefits package, including medical, dental, and vision insurance, as well as a generous 401(k) matching program.

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