Digital Marketing Strategist

22 hours ago


Chennai, Tamil Nadu, India Impiger Technologies Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Impiger Technologies. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive business growth and expand our reach in the B2B IT industry.

Key Responsibilities:

  • Develop and execute digital marketing campaigns across multiple channels, including SEO/SEM, email marketing, social media, and display advertising.
  • Manage and optimize our website to improve user experience and search engine rankings.
  • Work closely with our sales team to equip them with the necessary tools, resources, and collateral to effectively drive sales and meet targets.
  • Utilize data analytics to measure campaign performance and make data-driven decisions to optimize future initiatives.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven track record of success in digital marketing, particularly in the B2B IT industry.
  • Strong analytical skills with the ability to identify trends and insights to optimize campaign performance.
  • Highly creative with a track record of identifying target audiences and devising digital campaigns that effectively engage, inform, and motivate.

What We Offer:

  • An estimated salary range of $120,000 - $180,000 per year, depending on experience.
  • A dynamic and collaborative work environment.


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