Digital Marketing Strategist

1 day ago


Chennai, Tamil Nadu, India Foodbuddies Full time

**Job Overview:**

We are seeking a highly skilled Digital Marketing Strategist to join our team at Food Buddies, a research and technology partner in the food and beverage industry.

Key Responsibilities:

  • To develop and implement performance marketing strategies that drive customer acquisition and retention.
  • Conduct data analysis to optimize marketing campaigns and maximize ROI.
  • Manage search engine campaigns, search ads, and display/video ads effectively.
  • Execute performance max campaigns and B2B lead generation campaigns.
  • Utilize social media platforms like Meta and LinkedIn for ad campaigns.

Requirements:

  • A minimum of 4 years of experience in digital marketing.
  • An MBA in Marketing or Digital Marketing is preferred.
  • Experience in weekly/monthly/quarterly performance evaluation and data analysis.
  • Proficient in managing paid media such as paid search and paid social with various ad types.
  • Expertise in different bidding strategy for Paid Search and Paid Social.
  • Expertise in running search ads, display ads, and video ads for B2B lead generation.
  • Familiarity with social media marketing on Meta and LinkedIn.

Salary Estimate: $85,000 - $110,000 per annum, based on industry standards in Chennai. Cost to Company would be as per industry standard.

About Us:

Food Buddies is a research and technology partner in the food and beverage industry, focusing on innovation and collaboration. Our headquarters is located in Chennai, and we can be found online at www.foodbuddies.in.



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