Programmatic Media Specialist

21 hours ago

Bengaluru, Karnataka, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title:

Programmatic Media Specialist

Job Summary:

We are seeking a highly skilled Programmatic Media Specialist to join our team. The ideal candidate will have experience managing large cross-channel media budgets, maximizing ROI on performance-oriented campaigns, and working closely with account management teams to ensure accuracy in setup, strategy, and execution.

The successful candidate will be responsible for running end-to-end display campaigns effectively, including tagging, trafficking, and optimization. They will also work with the account management team to deliver reporting and campaign updates as needed.

Responsibilities:

  • Manage large cross-channel media budgets across display channels to maximize ROI on performance-oriented campaigns.
  • Work closely with US account management teams to ensure accuracy in setup, strategy, and execution for new launches.
  • Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.
  • Work with the account management team to deliver reporting and campaign updates as needed.
  • Must be willing to work during US Eastern Standard Time hours.

Requirements:

  • 2+ years of experience managing performance campaigns on display inventory.
  • Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus).
  • Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals.
  • Deep knowledge of the programmatic ecosystem.
  • Demonstrated analytical ability.
  • Fluent English.

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