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Display & Programmatic Executive
2 weeks ago
Role: Display & Programmatic Executive
Years of Experience: 2 -4 years
Job Location: Bangalore (Indiranagar)
Work Type: Hybrid
Shift Timing : 9:30 AM to 6:30 PM
Notice Period : Looking for candidate who can join us in 30-60 days
Job Description:
Assembly is looking for a Display & Programmatic Specialist to bolster our Programmatic Display team. The Display & Programmatic Specialist will be responsible for reviewing, analyzing and activating biddable media, based on insightful data, and business objectives. Our approach to programmatic media is grounded in analytics, and our programmatic team does not exist in a silo because they are active and embedded parts our media teams, this position works very closely with Strategists and Planners to ensure our approaches are integrated, consistent and set up to drive business results for our clients. The right candidate will be a self-starter, results-driven, detail and numbers-oriented individual who can solve problems creatively. This person will have legs to grow the Display and programmatic team and practice in our Bangalore office to absorb wider global initiatives.
Primary Responsibilities:
- Support campaign set-up of programmatic buys in DSPs (DV360 / TTD), assisting team to manage daily in-console monitoring of campaign pacing and performance against agreed-upon KPI(s)
- Contribute to clients' business growth by identifying new opportunities through deep analysis of reporting and data.
- Support account team in delivering audience and optimizations insights at agreed-upon cadence.
- Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance.
- Develop and maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools.
- Troubleshoot issues on all pre-production and live campaigns.
- Support and oversee campaign QA process.
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Required Skills:
- 2-4 years managing digital display campaigns, understanding general planning/buying processes, and media language/operations.
- Experience with DSP platforms (self-managed) DV360, TTD, DBM, Amazon, Appnexus, Amobee, Media Math, DataXu, Beeswax.
- DCO execution experience
- Tactical execution experience CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
- Understanding of ad-server or ad-operations technologies (e.g., Doubleclick, AdForms)
- Ability to interpret campaign performance with regards to programmatic variables Geo, device, demos, behavioral, creative, targeting layers.
Personal characteristics:
- Self-Starter
- Highly Resourceful
- Technically Savvy
- Ability to quickly pick up new concepts.
- Willingness to try something new with limited experience and/or direction.
- Ability to communicate effectively to US based counterparts.
EQUAL OPPORTUNITIES
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
SOCIAL & ENVIRONMENTAL RESPONSIBILITY
At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours.
