Programmatic Operations Expert

1 day ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Programmatic Specialist

Location: Remote

Job Overview:

We are seeking an experienced Programmatic Specialist with strong hands-on expertise in DV360, Meta Ads Manager, and Google Video (YouTube) platforms. This role is responsible for the end-to-end campaign setup, trafficking, and day-to-day management of live campaigns.

The Programmatic Specialist ensures campaigns are built accurately, optimized in-flight, and delivered against agreed KPIs, while working closely with the Media Planner and Client Services.

Key Responsibilities:

  • Campaign Setup & Trafficking
    • Build and activate campaigns in DV360, Meta Ads Manager, and Google Ads (YouTube Video campaigns).
    • Ensure accurate setup of budgets, pacing rules, targeting, ad placements, and tracking tags.
    • Manage ad trafficking, creative uploads, and troubleshooting of discrepancies.
  • Maker-Checker & QA
    • Act as the Maker in the maker-checker process, ensuring campaigns are configured as per Media Planner's approved plan.
    • Partner with CSS and Media Planner for pre-launch QA to minimize errors and reduce escalation risks.
  • Day-to-Day Campaign Management
    • Monitor campaign delivery, pacing, and spend daily.
    • Flag risks early (under-delivery, overspend, KPI variance ±20%) and propose corrective actions.
    • Troubleshoot technical or platform-related issues quickly to avoid downtime.
  • Optimization & Support
    • Work with Media Planner and CSS to adjust targeting, bids, or budgets based on performance data.
    • Conduct A/B testing of creatives, placements, or formats where applicable.
    • Maintain campaign hygiene across all platforms.
  • Reporting & Closure
    • Support CSS in preparing weekly updates and End-of-Campaign reports with accurate platform data.
    • Share learnings from campaign execution to inform future planning cycles.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Minimum 1–4 years of hands-on experience in campaign execution and trafficking across DV360, Meta Ads Manager, and Google Video (YouTube).
  • Strong technical knowledge of ad serving, pixels, and tracking (Floodlight, Meta Pixel, Google Tag Manager).
  • Familiarity with campaign QA tools, pacing dashboards, and reporting automation.
  • Excellent attention to detail with strong problem-solving and troubleshooting skills.
  • Ability to manage multiple high-volume campaigns simultaneously.

Key Competencies:

  • Hands-on expertise in DV360, Meta, and Google Video campaign execution.
  • Strong troubleshooting ability — solves issues quickly and proactively.
  • Detail-oriented operator who ensures accuracy in setup and delivery.
  • Collaborative mindset, working closely with Media Planner and CSS.
  • Comfortable in a fast-paced environment with tight deadlines.

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