Chief Marketing Automation Officer

1 day ago

Pune, Maharashtra, India beBeeStrategist Full time ₹ 1,04,000 - ₹ 1,30,878
Marketing Automation Strategist Role

This role involves leading marketing automation initiatives to drive business growth and optimize customer engagement.

  • Develop and Execute Marketing Strategies: Design, implement, and continuously improve comprehensive marketing strategies aligned with overall business objectives.
  • Lead Marketing Automation Team: Mentor a team of marketing automation specialists, fostering innovation, excellence, and results-driven collaboration.
  • Optimize Marketing Workflows: Implement and optimize marketing workflows, nurture journeys, and lead scoring models using Salesforce platforms to enhance lead management and conversion.
  • Improve Lead Management & Sales Alignment: Enhance lead qualification, conversion, and sales alignment, maximizing marketing ROI.
  • Cross-Functional Collaboration: Collaborate closely with marketing, sales, legal, and IT teams to integrate marketing automation tools, streamline processes, and ensure compliance with regulatory requirements.
  • Evaluate and Recommend New Technologies: Stay up-to-date with the latest marketing automation technologies and trends, recommending platform enhancements to improve functionality and process efficiency.

Required Qualifications

The ideal candidate will possess the following qualifications:

  • Educational Background: A master's degree in a related field (MBA in marketing, business, communication, or similar is preferred).
  • Experience: 10+ years of experience in marketing technology and automation.
  • Hands-on Salesforce Experience: Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder. Experience with Salesforce Sales Cloud is also essential.
  • Technical Skills: Knowledge of SQL queries and AMPscript for advanced automation.
  • Analytical Skills: Strong problem-solving and analytical abilities to interpret data and provide actionable insights.
  • Project Management Skills: Excellent organizational skills with the ability to handle multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
  • Communication Skills: Strong verbal and written communication skills, capable of collaborating effectively with cross-functional teams.
  • Leadership: Proven experience leading, inspiring, and mentoring a team, driving performance and continuous improvement.

This position is ideal for someone with a blend of technical expertise in marketing automation, strong leadership abilities, and a strategic mindset to optimize and enhance marketing efforts through Salesforce platforms.

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