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Product Category Manager

3 weeks ago

Rajkot, Gujarat, India beBeeProduct Full time ₹ 15,00,000 - ₹ 23,00,000
About Us

We are a leading agri-supply chain company specializing in fresh fruits and vegetables. Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.

Job Overview

We are looking for a skilled professional to lead sourcing, sales, and category development for a diverse portfolio including Onions, Garlic, Potatoes, Tomatoes, Apples, and Oranges. The ideal candidate will have strong knowledge of both vegetable staples and fruit categories, with responsibility for driving sales, profitability, and expansion.

Key Responsibilities
  • Category Strategy & Planning
    • Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
    • Track mandi price trends, international trade flows, and customer demand patterns.
    • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • Sales & Business Development
    • Directly drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
    • Build strong customer relationships and close deals to achieve revenue and margin targets.
    • Over time, recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development
    • Build strong supplier networks across regions:
    • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
    • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
    • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).
  • Operations & Supply Chain
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management
    • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.