Sales Training Strategist

4 days ago


Mumbai, Maharashtra, India Beco Full time

We're on a mission to scale rapidly over the next five years, and we need a Data Analytics Manager to help us achieve this goal. As a fast-growing FMCG start-up, Beco is dedicated to making sustainability accessible and convenient for all.

Key Responsibilities

Our ideal candidate will:

  • Interact with key personnel in the S&D and marketing teams to understand future business priorities
  • Work with the frontline sales team and interact with RSMs periodically to understand current capability gaps
  • Prepare training needs for each designation in agreement with GM-Sales

Design and Delivery of Sales and Distribution Training

Our Data Analytics Manager will lead/work with regional teams and external agencies (where required) to develop training modules to be executed. They will formulate training execution norms for effective training execution as per plan, prepare the training calendar and budget by designation and RSM region in accordance with identified training needs, conduct 'train the trainer' sessions for ASMs and RSMs for effective training presentation delivery, and select external training vendors (as required) to drive the training agenda.

Effectiveness of Sales and Distribution Training

The ideal candidate will design and implement a process to track the delivery of training and its quality as per the planned calendar, design and implement a process to track the effectiveness of the training programs (e.g., trainer feedback, behavioral changes in the sales team), and conduct monthly review meetings with RSM/ASM personnel (over concall) to drive training agenda and make course corrections where required.

Requirements

  • Must have trained sales teams of FMCG companies
  • Minimum 5 years experience in training and evaluating sales teams at the ground level
  • Worked with sales officers in the market
  • Understood the gaps in productivity
  • Understood the training needs
  • Develop training programs and customize the same to each region/state
  • Post-training evaluate their performance for improvements
  • Identify employees who have the traits to be promoted
  • Induction program for new joiners in the sales team
  • Coordinate with the Bizom team to gather base data and identify areas for improvement
  • Must have the temperament and motivation to spend 12 to 14 days in the market for training need identification (TNI) to develop a robust program
  • The ability to interact with individuals/teams must be a basic requirement to generate bonding and trust


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