Marketing Director
6 days ago
Drive our marketing strategies to enhance brand visibility, generate leads, and support sales initiatives within the automotive industry.
Key Responsibilities:- Develop and implement marketing strategies tailored to B2B automotive audiences, focusing on brand positioning, market penetration, and lead generation.
- Drive lead generation efforts through targeted media campaigns, email marketing, events, and webinars, ensuring a steady flow of qualified leads to the sales team.
- Create and implement focused email marketing initiatives aimed at generating leads.
- Write copy for owned and paid content, optimize content for SEO, and analyze performance metrics to improve discoverability and ranking.
- Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across various campaigns.
- Cross-functional collaboration with sales, product development, and design teams to ensure cohesive marketing efforts.
- Stay abreast of the latest marketing trends, tools, and best practices to continuously improve marketing efforts.
- Develop and manage Google Ads campaigns to drive traffic, increase conversions, and maximize ROI.
- Develop and execute Instagram marketing strategies to boost brand engagement, grow followers, and drive traffic to our website.
- Masters degree in Marketing, Business Communications, or a related field.
- 6 years of proven experience in B2B marketing, preferably in the automotive industry.
- Proven experience managing and optimizing Google Ads campaigns.
- Excellent written and verbal communication skills with the ability to craft compelling messaging and content that resonates with target audiences.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
- Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
- Proficiency with marketing tools and platforms, such as CRM systems, email marketing platforms, analytics tools, and marketing automation software.
- Strong practical knowledge of using AI for marketing to drive strategy and optimize campaigns.
- Experience with Instagram marketing, including content creation, ad management, and performance analysis.
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