Marketing Director

6 days ago


Cochin, Kerala, India Autobacs India Full time
Marketing Lead Manager

Drive our marketing strategies to enhance brand visibility, generate leads, and support sales initiatives within the automotive industry.

Key Responsibilities:
  • Develop and implement marketing strategies tailored to B2B automotive audiences, focusing on brand positioning, market penetration, and lead generation.
  • Drive lead generation efforts through targeted media campaigns, email marketing, events, and webinars, ensuring a steady flow of qualified leads to the sales team.
  • Create and implement focused email marketing initiatives aimed at generating leads.
  • Write copy for owned and paid content, optimize content for SEO, and analyze performance metrics to improve discoverability and ranking.
  • Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across various campaigns.
  • Cross-functional collaboration with sales, product development, and design teams to ensure cohesive marketing efforts.
  • Stay abreast of the latest marketing trends, tools, and best practices to continuously improve marketing efforts.
  • Develop and manage Google Ads campaigns to drive traffic, increase conversions, and maximize ROI.
  • Develop and execute Instagram marketing strategies to boost brand engagement, grow followers, and drive traffic to our website.
Requirements:
  • Masters degree in Marketing, Business Communications, or a related field.
  • 6 years of proven experience in B2B marketing, preferably in the automotive industry.
  • Proven experience managing and optimizing Google Ads campaigns.
  • Excellent written and verbal communication skills with the ability to craft compelling messaging and content that resonates with target audiences.
  • Ability to work independently and as part of a team, managing multiple projects simultaneously.
  • Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
  • Proficiency with marketing tools and platforms, such as CRM systems, email marketing platforms, analytics tools, and marketing automation software.
  • Strong practical knowledge of using AI for marketing to drive strategy and optimize campaigns.
  • Experience with Instagram marketing, including content creation, ad management, and performance analysis.

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