Digital Performance Marketing Lead

1 week ago


Bellary, Karnataka, India beBeeMarketing Full time ₹ 7,20,000 - ₹ 9,60,000
Performance Marketing Specialist

We are seeking an experienced marketer to lead our performance marketing efforts.

Campaign Strategy & Execution
  • Develop and execute comprehensive paid campaigns on Meta, Google, and e-commerce marketplaces, focusing on ROI-driven strategies.
Performance Analysis
  • Analyze key performance indicators (KPIs), return on ad spend (ROAS), and conversion data to inform strategy and optimize campaign performance.
Insights & Reporting
  • Prepare and present detailed campaign reports and actionable insights to stakeholders, highlighting areas for improvement.
Budget Management
  • Manage campaign budgets to ensure optimal ROI, balancing resource allocation with business objectives.
Trend Monitoring
  • Stay up-to-date on the latest social media and advertising trends to enhance campaign effectiveness.
Influencer Partnerships
  • Collaborate with influencers to create engaging content that drives conversions.
Brand Initiatives
  • Work closely with the brand team to ensure messaging consistency across all touchpoints.
Requirements:
  • Experience: 3+ years in performance marketing within e-commerce or D2C brands.
  • Budget Expertise: Proven experience managing campaign budgets.
  • Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics, etc.
  • Analytical Skills: Strong skills in A/B testing, conversion optimization, and attribution modeling.
  • Creative Input: Basic knowledge of Canva or Photoshop for creative collaboration.


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