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1 week ago
We are seeking an experienced marketer to lead our performance marketing efforts.
Campaign Strategy & Execution- Develop and execute comprehensive paid campaigns on Meta, Google, and e-commerce marketplaces, focusing on ROI-driven strategies.
- Analyze key performance indicators (KPIs), return on ad spend (ROAS), and conversion data to inform strategy and optimize campaign performance.
- Prepare and present detailed campaign reports and actionable insights to stakeholders, highlighting areas for improvement.
- Manage campaign budgets to ensure optimal ROI, balancing resource allocation with business objectives.
- Stay up-to-date on the latest social media and advertising trends to enhance campaign effectiveness.
- Collaborate with influencers to create engaging content that drives conversions.
- Work closely with the brand team to ensure messaging consistency across all touchpoints.
- Experience: 3+ years in performance marketing within e-commerce or D2C brands.
- Budget Expertise: Proven experience managing campaign budgets.
- Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics, etc.
- Analytical Skills: Strong skills in A/B testing, conversion optimization, and attribution modeling.
- Creative Input: Basic knowledge of Canva or Photoshop for creative collaboration.
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