Business Development Marketing Specialist
6 days ago
At Eastman Auto & Power Limited, we are seeking a skilled Business Development Marketing Specialist to join our team.
About the RoleThis is an exciting opportunity for a proactive and dynamic marketing professional with similar work experience of 4-6 years and a proven track record.
The ideal candidate will have good knowledge of brand marketing BTL initiatives and be capable of executing on-ground marketing campaigns.
Key Responsibilities:
- Mapping of all outlets dealing in products in the Eastman portfolio in the designated territory
- Timely ground-level execution of all brand and marketing campaigns at the territory level, on-brand and on-cost
- Monitor and track competitor activity in the area in terms of trade offers, schemes, consumer promotions, price changes etc.
- Ensure execution hygiene for routine audits
- Develop and manage local vendors for the execution of marketing campaigns
- Organizing periodic trade meets as required by regional sales
- Maintaining track of marketing inventory and assets at the territory level
- Preparing execution reports for periodic review
- Identifying opportunities for enhancing brand visibility at a local level
- Building and maintaining relationships with the trade community
We are India's fastest-growing Energy Storage solutions, Solar Energy and Power Electronics Company with an annual revenue of USD 300 Million and an employee base of 4000+ globally.
We operate across 132+ countries around the world, including Asia, Africa, the Middle East, Europe and North America countries.
RequirementsTo succeed in this role, you will need:
- A minimum of 4 – 6 years of relevant experience in trade marketing, BTL Marketing activation, road shows, exhibitions, and Events, preferably in the power industry
- Must have experience in Inverter, battery, ER Battery, and Li-Ion Battery
- Demonstrated success in launching and growing innovative products, with a deep understanding of product management best practices
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions
- Passion for understanding customer needs and delivering exceptional user experiences
The estimated salary for this role is ₹15,00,000 - ₹25,00,000 per annum, depending on your experience and qualifications.
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