Digital Marketing Specialist

1 week ago


Bhopal, Madhya Pradesh, India Optimanage software pvt ltd Full time

Company Overview

Optimanage software pvt ltd is a leading provider of SaaS-based software solutions for businesses and the hospitality sector.

   Job Title: Digital Marketing Specialist

Location: Bhopal, Madhya Pradesh, India

 Estimated Salary: ₹25,000 - ₹40,000 per month

The selected candidate will assist in planning, developing, and executing digital marketing campaigns, conduct market research to identify trends and opportunities, create engaging content for social media platforms, manage and optimize social media accounts and ad campaigns, monitor and analyze website traffic and digital marketing metrics, collaborate with the marketing team to develop SEO strategies, and stay up-to-date with the latest trends and best practices in digital marketing.

Responsibilities:

  • Digital Marketing Campaigns: Assist in planning, development, and execution of digital marketing campaigns to promote the company's products and services.
  • Market Research: Conduct market research to identify trends and opportunities in the digital marketing landscape.
  • Social Media Management: Create engaging and relevant content for social media platforms, manage and optimize social media accounts and ad campaigns.
  • Websites and Analytics: Monitor and analyze website traffic and digital marketing metrics using tools like Google Analytics.
  • SEO Strategies: Collaborate with the marketing team to develop and implement SEO strategies to improve the company's online presence.


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