Digital Marketing Specialist
16 hours ago
Company Overview
Optimanage software pvt ltd is a leading software development company, specializing in creating innovative SaaS-based software solutions for businesses and the hospitality sector.
Job Overview
We are seeking a dedicated and proactive Digital Marketing professional to collaborate with our marketing team in developing and implementing digital marketing strategies.
Key Responsibilities
- Assist in planning, developing, and executing digital marketing campaigns
- Conduct market research to identify trends and opportunities
- Create engaging content for social media platforms
- Manage and optimize social media accounts and ad campaigns
- Monitor and analyze website traffic and digital marketing metrics
- Collaborate with the marketing team to develop SEO strategies
- Stay up-to-date with the latest trends and best practices in digital marketing
Requirements
- Strong knowledge of digital marketing concepts and best practices
- Proficient in social media marketing and advertising
- Excellent written and verbal communication skills
- Familiarity with SEO principles and techniques
- Experience with email marketing platforms and tools
- Knowledge of Google Analytics and other web analytics tools
- Ability to work independently and as part of a team
- Creative and detail-oriented mindset
- Analytical thinking and problem-solving skills
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