Digital Marketing Specialist

3 weeks ago


Bhopal, Madhya Pradesh, India Optimanage software pvt ltd Full time

Company Overview

Optimanage software pvt ltd is a leading software development company, specializing in creating innovative SaaS-based software solutions for businesses and the hospitality sector.

Job Overview

We are seeking a dedicated and proactive Digital Marketing professional to collaborate with our marketing team in developing and implementing digital marketing strategies.

Key Responsibilities

  • Assist in planning, developing, and executing digital marketing campaigns
  • Conduct market research to identify trends and opportunities
  • Create engaging content for social media platforms
  • Manage and optimize social media accounts and ad campaigns
  • Monitor and analyze website traffic and digital marketing metrics
  • Collaborate with the marketing team to develop SEO strategies
  • Stay up-to-date with the latest trends and best practices in digital marketing

Requirements

  • Strong knowledge of digital marketing concepts and best practices
  • Proficient in social media marketing and advertising
  • Excellent written and verbal communication skills
  • Familiarity with SEO principles and techniques
  • Experience with email marketing platforms and tools
  • Knowledge of Google Analytics and other web analytics tools
  • Ability to work independently and as part of a team
  • Creative and detail-oriented mindset
  • Analytical thinking and problem-solving skills


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