Digital Marketing Specialist

1 week ago


Mumbai, Maharashtra, India Puretech Digital Full time

**Job Overview**

Puretech Digital, a leading digital marketing agency, is seeking a highly skilled SEO Specialist to join our team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

**Responsibilities**

  • Create accurate keyword lists and organize content themes effectively
  • Conduct keyword research independently, with minimal guidance
  • Demonstrate proficiency in Information Architecture, content evaluation, and recommendations
  • Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility
  • Provide source code-level recommendations for better website crawling
  • Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags
  • Ensure error-free documents and provide on-page recommendations for SEO enhancement
  • Understand client services/products and deliver detailed content requirements
  • Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication
  • Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs
  • Regularly refresh link details and stay updated on new content syndication platforms
  • Adhere to reporting schedules and proactively report deviations
  • Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics
  • Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations

**Requirements**

  • Bachelor's degree
  • Experience 1 to 5 years
  • Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
  • Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
  • Excellent communication skills
  • Passion for staying updated on the latest SEO trends, tools, and techniques


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