Digital Marketing Specialist
1 week ago
**Job Overview**
Puretech Digital, a leading digital marketing agency, is seeking a highly skilled SEO Specialist to join our team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.
**Responsibilities**
- Create accurate keyword lists and organize content themes effectively
- Conduct keyword research independently, with minimal guidance
- Demonstrate proficiency in Information Architecture, content evaluation, and recommendations
- Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility
- Provide source code-level recommendations for better website crawling
- Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags
- Ensure error-free documents and provide on-page recommendations for SEO enhancement
- Understand client services/products and deliver detailed content requirements
- Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication
- Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs
- Regularly refresh link details and stay updated on new content syndication platforms
- Adhere to reporting schedules and proactively report deviations
- Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics
- Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations
**Requirements**
- Bachelor's degree
- Experience 1 to 5 years
- Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent communication skills
- Passion for staying updated on the latest SEO trends, tools, and techniques
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