Senior Digital Marketing Professional

1 day ago

Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

We are seeking a Digital Marketing Strategist to lead our digital acquisition efforts and provide data-driven insights to optimize marketing performance.

The successful candidate will have expertise in managing paid media, outreach campaigns, and CRM flows while monitoring the performance of all digital channels and supporting campaign planning with actionable input.

Key Responsibilities:
  • Plan, execute, and optimize Google Ads campaigns targeting conversions and lead generation.
  • Set up and maintain conversion tracking using Google Tag Manager and Google Analytics.
  • Run targeted outreach campaigns through Apollo io, managing audience segmentation and email sequencing.
  • Create and refine email automation workflows in Zoho Campaigns to engage leads across funnel stages.
  • Coverage includes Web Channel All Active Channels Including Email PPC Social Media And Website
  • Analyse performance data, e.g., social media metrics, ad performance, email engagement, website traffic, and provide clear feedback to improve messaging, visuals, and overall campaign effectiveness.

Requirements:

  • 3-5 years of experience in digital, growth or performance marketing.
  • Proven ability to manage Google Ads, Google Tag Manager, Looker Studio, and other digital marketing tools.
  • Experience with CRM and marketing automation platforms, Zoho preferred.
  • Familiarity with outbound outreach and cold email tools like Apollo io.
  • Strong analytical mindset, with comfort creating and interpreting performance dashboards and metrics.
  • Ability to work independently and collaboratively on campaign execution and refinement.

Bonus Points:

  • Experience launching campaigns for SaaS or AI-related products.
  • Knowledge of basic HTML or experience working with A/B testing tools.

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