Senior Manager Digital Marketing

1 week ago

Gurgaon, Haryana, India CR Bard Full time
Job Description

Job Description Summary

Job Description

Position Summary

The Head of Digital Marketing will lead the strategic planning, execution, and optimization of digital marketing and omnichannel initiatives to drive brand awareness, lead generation, and customer engagement across the company's medical devices portfolio. This role demands a strong grasp of digital marketing fundamentals, leadership in digital transformation, and the ability to navigate complex stakeholder environments. The role will need to develop a deep understanding of healthcare marketing and regulatory compliance. While healthcare experience is valued, we welcome candidates from other industries, especially those with experience marketing to professionals apart from healthcare workers (e.g., engineers, CAs, lawyers, etc.).

Key Responsibilities

- Digital Strategy & Leadership

- Develop and execute a comprehensive digital marketing strategy aligned with business goals.

- Drive digital transformation to enhance customer experience and engagement.

- Collaborate with cross-functional teams including Sales, Product, Regulatory, and Medical Affairs to ensure alignment and impact.

- Campaign Management

- Plan and implement omnichannel campaigns across web, social media, email, paid media, and automation platforms.

- Oversee content strategy and development tailored to healthcare stakeholders (e.g., clinicians, hospital administrators, patients).

- Ensure campaigns meet healthcare regulatory requirements.

- Analytics & Optimization

- Monitor KPIs and ROI across digital channels provide actionable insights.

- Use analytics tools (e.g., Salesforce, Marketo, HubSpot, Adobe Experience Manager, Google Analytics) to drive data-informed decisions.

- Conduct A/B testing, conversion rate optimization, and audience segmentation.

- Team & Vendor Management

- Build and lead a high-performing digital marketing team.

- Manage relationships with digital agencies, media partners, and technology vendors to deliver results.

- Innovation & Trends

- Stay current with digital marketing trends, tools, and technologies across industries.

- Identify and pilot emerging platforms (e.g., AI, AR/VR, telehealth, personalization engines) to enhance engagement and efficiency.

Required Qualifications

- Master's degree in Marketing, Digital Media, Business, or related field.

- 10+ years of experience in digital marketing, with at least 2 years in a team leadership role.

- Proven experience with digital tools and platforms (e.g., Salesforce, HubSpot, Adobe, Google Ads).

- Strong leadership, communication, and stakeholder management skills.

- Analytical mindset with a strong grasp of performance metrics and data interpretation.

- Experience in global or multi-regional marketing is a plus.

Preferred Experience

- Sectoral Experience: Experience in industries where marketing is targeted to professionals (e.g., healthcare, education, legal, financial services).

- Healthcare Experience: Prior experience in healthcare, medical devices, or life sciences marketing is a strong advantage.

- Compliance Knowledge: Familiarity with healthcare regulations (e.g., FDA, HIPAA, MDR) is preferred but not mandatory.

Required Skills

Optional Skills

.

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift

  • Deputy Manager – IT/IS

    6 days ago

    Gurgaon, Haryana, India Senior Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Company DescriptionSenior is a UK based MNC and has operations in 12 countries and has 26 operating businesses worldwide serving number of markets. Senior's experienced manpower support, effective use of raw material as well as high technology enable it to deliver optimized components within a short development time and at most competitive prices.Senior...

  • Digital Marketing Intern/ Executive

    3 days ago

    Gurgaon, Haryana, India Dero Digital Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We are looking for aDigital Marketing Internto join our team and gain hands-on experience in the world of digital marketing. This is a great opportunity for someone eager to learn, grow, and build a career in the digital space.Role:Digital Marketing InternExperience: 0-6 month Location:Gurgaon/Hybrid Duration:6 MonthsResponsibilities:Assist in creating and...

  • Digital Marketing Manager

    6 days ago

    Gurgaon, Haryana, India digitup Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Job InformationDepartment NameMarketingWork Experience5 -10 yearsDate Opened8/24/2023LocationGurugramJob TypeSeniorAbout JobAre you a results-driven Digital Marketing expert with a passion for driving online growth strategies on a global scale? We are seeking a highly skilled and motivated individual to lead our digital marketing initiatives as a Global...

  • Marketing Operations Manager

    6 days ago

    Gurgaon, Haryana, India Tussle Digital Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Company DescriptionTussle Digital is a leading digital marketing agency based in Sydney, Australia. Our team of experts specializes in Web, Online Marketing, Digital Marketing, and E-Commerce Solutions. We provide a wide range of services including web designing, content creation, and graphics with a focus on transparency, persistence, mutual trust, and...

  • Digital Marketing Manager

    2 days ago

    Gurgaon, Haryana, India ZIGRAM Full time ₹ 1,50,000 - ₹ 28,00,000 per year

    Role & responsibilitiesDeveloping comprehensive digital strategies aligned with business objectives and industry trendsCollaborating closely with other departments such as sales, product development, customer service, and IT to ensure seamless integration between offline and online initiativesManaging budgets, allocating resources effectively, and optimizing...

  • Digital Marketing Executive

    1 day ago

    Gurgaon, Haryana, India Tussle Digital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Salary Package3LPALocationOpposite Cyber Hub, Udyog Vihar Phase V, Sector 19, Gurugram, Haryana 122016Company DescriptionTussle Digital is a leading digital marketing agency based in Sydney, Australia. We specialize in web design, online marketing, digital marketing, and e-commerce solutions. Our team believes in transparency, persistence, mutual trust, and...

  • Senior Digital Marketing Specialist

    5 days ago

    Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

    Senior Digital Marketing ExecutiveOur organization is seeking a skilled Senior Digital Marketing Executive to spearhead our digital marketing initiatives. As a key member of our marketing department, you will be responsible for formulating and executing integrated digital marketing strategies across various digital channels.Key Responsibilities:Develop and...

  • Digital Marketing Manager

    4 weeks ago

    Gurgaon, Haryana, India FIDELITY INTERNATIONAL Full time

    About the Opportunity Job Type PermanentApplication Deadline 06 October 2024Title Digital marketing manager - Referral channelDepartment Global Platform Solutions GPS Marketing TeamLocation Gurgaon IndiaReports To Digital Customer Growth - Senior Manager based in UK with local manager supportLevel 5Fidelity are proud to have been helping our clients...

  • Digital Project Manager

    4 days ago

    Gurgaon, Haryana, India Digital Web Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionDigital Web Solutions is a global leader in the digital marketing industry with over 15 years of experience. We have grown from a full-service digital marketing agency to serving more than 58 agencies and leading brands worldwide. Our integrated product suite helps agencies and brands with marketing, design, and development needs. We offer...

  • Digital Marketing Account Manager

    5 days ago

    Gurgaon, Haryana, India beBeeAccount Full time ₹ 1,80,00,000 - ₹ 2,40,00,000

    About the Position:We are seeking a dynamic and strategic Account Manager to lead client relationships and drive digital marketing initiatives.Act as the primary point of contact for clients and internal teams, ensuring seamless execution and measurable results across digital campaigns.Build strong and trusted relationships with assigned clients through...