Senior Digital Marketing Specialist

5 days ago

Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Senior Digital Marketing Executive

Our organization is seeking a skilled Senior Digital Marketing Executive to spearhead our digital marketing initiatives. As a key member of our marketing department, you will be responsible for formulating and executing integrated digital marketing strategies across various digital channels.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing campaigns to foster lasting connections with consumers
  • Launch optimized online advertisements to enhance brand awareness and recognition
  • Design and execute digital marketing campaigns, including web, SEO, SEM, email, social media, and display advertising
  • Maintain a strong social media presence across all digital platforms
  • Analyze and report on the performance of digital marketing campaigns
Requirements:
  • Bachelor's or Master's degree in Marketing or a related field
  • Proven experience in digital marketing with a focus on campaign development and execution
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Proficiency in online marketing tools and best practices
  • Demonstrable experience leading and managing SEO, SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising engaging digital campaigns
  • Experience in optimizing landing pages for improved user experience
  • Experience with A/B and multivariate experiments to enhance campaign effectiveness
  • Solid knowledge of website analytics tools, such as Google Analytics and WebTrends
  • Working knowledge of ad serving tools and technologies
  • Experience in setting up and optimizing Google Adwords campaigns for maximum ROI
  • Working knowledge of HTML, CSS, and JavaScript development principles
  • Strong analytical skills and data-driven decision making
  • Staying up-to-date with the latest trends and best practices in online marketing and measurement

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