Digital Marketing Manager

About the Opportunity Job Type PermanentApplication Deadline 06 October 2024Title Digital marketing manager - Referral channelDepartment Global Platform Solutions GPS Marketing TeamLocation Gurgaon IndiaReports To Digital Customer Growth - Senior Manager based in UK with local manager supportLevel 5Fidelity are proud to have been helping our clients build better financial futures for over 50 years We want people to feel confident and excited about investing with us and our social team plays a critical role in this goal If you are you passionate about digital marketing and love thinking of creative ways to improve engagement and conversions then we ve got an exciting opportunity for you About the Digital Marketing teamThe digital marketing team is broadly split into a new business acquisition team and a customer growth cross-sell and upsell team We collaborate closely with the wider marketing teams multiple internal stakeholders and our third-party agencies We have a dedicated manager for all key channels with a digital agency supporting delivery of our paid activities We are a dynamic and ambitious team wholl support your development every step of the way About your role You ll help support the wider digital marketing team activities but have specific responsibility for managing the Referral refer-a-friend channel This channel is already running and showing promise but we want someone to expand it refine it and take it to the next level You ll help define the strategy and lead the design execution and optimization aspects This role requires a strong blend of marketing expertise data analysis and stakeholder management - working closely with other teams to deliver channel growth You ll be passing data between 3rd party solutions so a good understanding of data protection and Financial Conduct Authority FCA compliance regulations would be an advantage About you We are looking for someone ambitious who has experience in the following areas Delivery of channel strategy execution that aligns with the companys growth objectives and customer acquisition goals Oversee the end-to-end campaign process from concept through to execution and post-campaign analysis Designing creative and compelling promotions that motivate customers to engage and participate - using customer segmentation to tailor referral campaigns to different customer groups to maximise relevance and appeal Data analysis optimisation of campaign performance data to monitor KPIs identify trends opportunities and areas for improvement Implement A B testing strategies to enhance campaign effectiveness and ROI Compliance regulatory adherence - ensuring all referral campaigns landing pages processes comply with FCA regulations including financial promotion rules and data protection requirements GDPR This is an essential part of the role but support and training can be given via our team and compliance teams if no prior experience Collaboration stakeholder management skills - being able to work effectively with product marketing customer service and compliance teams and many more to ensure successful and wherever possible automated campaign or always on activity Customer query resolution - acting as the primary point of contact for all referral campaign-related enquiries and issues ensuring prompt resolution and continuous improvement Presenting campaign performance insights and recommendations to senior management and other stakeholders Feel rewarded For starters we will offer you a comprehensive benefits package We will value your wellbeing and support your development And we will be as flexible as we can about where and when you work - finding a balance that works for all of us It is all part of our commitment to making you feel motivated by the work you do and happy to be part of our team For more about our work our approach to dynamic working and how you could build your future here visit careers fidelityinternational com As an international financial services organisation we are in-scope of international regulations in the way that we carry out our work This position is involved in work that is regulated by the FCA and or the PRA and their Individual Conduct Rules COCON apply to it along with any other regulation We provide training on COCON and how it affects our employees More information about COCON can be found in the Employment Handbook