Digital Marketing Manager

4 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Job Opportunity

We are seeking a highly skilled and experienced Marketing Professional to manage our client's presence across social media platforms, lead influencer outreach, community engagement, and digital lead generation campaigns.

  • Manage the planning and execution of social media marketing and lead generation tasks by working closely with internal teams.
  • Track and improve key performance metrics using different tools and platforms.
  • Create and manage a content calendar for platforms like social media, blogs, and websites.
  • Build strong relationships with clients by understanding their goals and acting as their main contact for all queries and feedback.
  • Write and manage engaging content for websites, emails, social media, blogs, and ads, keeping the brand's tone consistent.
  • Take ownership of content performance, increasing brand reach + engagement and streamline the content creation process.
  • Lead social media strategy and explore new platforms to grow the company's digital and social presence.
  • Understand the target audience deeply and use that insight to guide audience mapping and targeting across owned and external digital platforms.
  • Analyse what drives performance in campaigns to help improve future results and support yearly marketing plans and sales forecasts.
Influencer Marketing
  • Identify, Evaluate & Establish contact with potential influencers and KOLs.
  • Manage end-to-end influencer/KOL partnerships - contract negotiations, contract finalisation, content briefing and execution, understanding the content produced and its alignment to the brand requirement and performance analysis and reporting.
  • Monitor and report on campaign performance metrics, providing insights and recommendations for optimisation.
  • Ensure all influencer/KOL content is in line with brand guidelines and adheres to legal and ethical standards.
  • Guide the discussion on product and brand integration in influencers/KOL's content.
  • Propose and lead influencer/KOL programs for overall brand awareness.
Requirements
  • Minimum experience of 5-6 years in social media and Influencer Marketing.
  • Excellent written and verbal communication skills.
  • Self-starter who can work cross-functionally with content, design, and marketing teams.
  • Prior experience with campaign/creator management in Creator economy/Influencer marketing.
  • Strong understanding of engagement drivers, social algorithms, and analytics tools.

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