Marketing Campaign Specialist

2 days ago

Agra, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 20,00,000

About Us:

We are a leading manufacturer of premium IT peripherals and consumer electronics products.

  • Our products include USB devices, laptop docking stations, cables and adapters, notebook chargers and stores, charging and power solutions, audio and video equipment, and Thunderbolt 3 products.

The Ideal Candidate:

  • You will be responsible for developing and implementing B2B marketing campaigns to support company goals.
  • Assist in coordinating with sales and product teams to ensure smooth execution of marketing initiatives.
  • Conduct market research to gather insights on industry trends, competitors, and target audiences.
  • Support the creation and execution of marketing campaigns across email, social media, and digital platforms.
  • Track and report on campaign performance, suggesting improvements where needed.
  • Work with external vendors, agencies, and contractors to support campaign delivery.
  • Maintain CRM systems (e.g. Salesforce) to support lead management and reporting.
  • Stay updated on new marketing tools, platforms, and trends to improve effectiveness.

Requirements:

  • Minimum 2-3 years of experience in B2B marketing.
  • Basic knowledge of lead generation and campaign management.
  • Familiarity with marketing automation tools.
  • Strong organizational and multitasking skills.
  • Good communication and presentation skills.
  • Exposure to account-based marketing is a plus.
  • Experience with Salesforce or similar CRM preferred.
  • Understanding of digital marketing fundamentals including SEO and SEM.
  • Ability to work collaboratively in a team environment.

Responsibilities:

  1. To develop and implement B2B marketing campaigns that meet business objectives
  2. Coordinate with cross-functional teams to ensure effective execution of marketing initiatives
  3. Conduct market research to inform marketing strategies and tactics
  4. Create and execute marketing content across multiple channels
  5. Monitor and analyze campaign performance to identify areas for improvement
  6. Build relationships with external partners to support campaign delivery
  7. Manage CRM systems to track lead activity and customer interactions
  8. Stay up-to-date with industry trends and best practices to drive marketing excellence

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