Digital Marketing Specialist

18 hours ago

Agra, Uttar Pradesh, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

Digital Marketing Specialist

About the Role:

We are actively seeking a highly motivated and performance-driven Digital Marketing Expert to manage our online advertising efforts, optimize campaigns across various platforms, and contribute directly to brand building and lead generation.

Key Responsibilities:

PPC Campaign Management & Optimization:

- Strategize, set up, and meticulously manage Pay-Per-Click (PPC) campaigns across key platforms including Google Ads, LinkedIn Ads, and Meta Ads.

- Continuously monitor campaign performance, analyze key metrics, and implement data-driven optimizations to maximize ROI and achieve performance targets.

- Conduct thorough keyword research, audience segmentation, ad copy creation, and landing page optimization.

E-commerce & Quick Commerce Advertising:

- Plan, execute, and optimize high-performing advertising campaigns on Amazon to drive product sales and visibility.

- Manage and optimize ad campaigns on Quick Commerce platforms such as Blinkit, Swiggy Instamart, Zepto, etc., to boost product reach and sales in the fast-delivery segment.

- Monitor product listings, pricing, and promotional activities on these platforms to ensure competitive advantage.

Brand Building & Visibility:

- Contribute to the overall digital marketing strategy to enhance brand awareness and online presence.

- Identify new opportunities and emerging trends in digital advertising to keep strategies cutting-edge.

Reporting & Analysis:

- Generate detailed performance reports, providing insights and recommendations to stakeholders.

- Utilize analytics tools to track campaign effectiveness, user behavior, and conversion work closely with the sales team to ensure alignment between marketing efforts and sales objectives.

- Collaborate with content creators and designers to develop compelling ad creatives and landing page assets.

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