Digital Marketing Strategist

5 days ago

Delhi, Delhi, India Cellecor Gadgets Ltd. Full time
About the Role

We are seeking a talented and analytical Performance Marketing Specialist to join our marketing team at Cellecor Gadgets Ltd. The ideal candidate will play a crucial role in driving customer acquisition and engagement through paid marketing channels, optimizing campaign performance, and maximizing ROI.

Key Responsibilities:

  • Campaign Planning and Execution
    • Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels.
  • Campaign Optimization
    • Optimize campaigns for performance metrics including CTR, CPC, CPA, and ROAS.
    • Conduct A/B testing on creatives, copy, and landing pages to improve campaign outcomes.
  • Data Analysis
    • Analyze campaign data to identify trends, insights, and areas for improvement.
  • Cross-Functional Collaboration
    • Collaborate with content, design, and product teams to create impactful ad assets and landing pages.
  • Budget Management
    • Monitor budgets, bid strategies, and ad spend to ensure alignment with business goals.
  • Industry Knowledge
    • Stay updated with the latest trends and changes in digital marketing and ad platforms.
  • Reporting and Presentations
    • Prepare and present performance reports to stakeholders, highlighting key metrics and recommendations.

Required Skills and Qualifications:

  • A bachelor's degree in Marketing, Business, or a related field.
  • 1-3 years of experience in performance marketing or digital advertising.
  • Proficiency in managing campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and others.
  • Strong analytical skills with experience in tools like Google Analytics, Excel, or similar.
  • Understanding of audience targeting, bidding strategies, and campaign optimization techniques.
  • Familiarity with SEO and SEM practices.
  • Excellent communication and organizational skills.
  • Ability to work in a fast-paced, data-driven environment.

Compensation Package:

We offer an attractive salary range of $80,000 - $110,000 per year, depending on experience, making this a great opportunity for professionals looking to advance their careers in digital marketing. With our competitive compensation package and collaborative work environment, you'll be able to grow professionally and achieve your goals.

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